Cookie Policy

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What are cookies and why do we use them

PKF Payroll Limited (“PKF”) uses cookies for the purpose of storing and retrieving session information in our on-line systems, and for analysing traffic on our website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. By continuing to browse our website, you are agreeing to our use of cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

 

Types of Cookies

There are four types of cookies used on PKF’s website; www.pkfpayroll.ie:

  1. Strictly Necessary Cookies

These cookies are essential in order to enable you to move around PKF’s website and use its features. These cookies are deleted when you close your browser. They include, for example, cookies that enable you to log into secure areas of our website.

  1. Performance or Analytical Cookies

These cookies collect information about how users use PKF’s website. For example, PKF uses Google Analytics to track anonymized usage statistics for the site. This data is used to analyse how frequently people visit the site, how the website is found, and which pages are most frequently viewed.

These cookies do not collect information that identifies a website user. This information is combined with data from thousands of other users to create an overall view of website use, and is never identified individually or personally. These cookies are only used to identify ways to improve the website. To opt out of being tracked by Google Analytics across all websites please visit: http://tools.google.com/dlpage/gaoptout.

For more information about Google Analytics, and the cookies it sets, please visit: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies

  1. Functionality Cookies

These cookies allow us to recognise you and remember choices you make (such as choice of language or mobile device preferences) when you return to our website.

  1. Advertising or Targeting Cookies

To measure the effectiveness of our online advertising campaigns we use cookies set by third parties. For example, for measuring how many unique browsers have seen a particular advertisement and how many of those subsequently visit our website. The data these third parties collect using cookies does not identify individual users. Each have their own privacy policy which will tell you how they use cookies and data tags.

You can opt out of one or all third party Online Behavioural Advertising (OBA) cookies on the web browser you are currently using with an “opt-out cookie” by visiting http://www.youronlinechoices.com/ie/your-ad-choices .

Further details on the type of cookies collected can be found below;

Cookie Name Details
_utma Cookie A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
_utmb Cookie & _utmc Cookie These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.

This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.

_utmz Cookie Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the   __utmz Cookie also registers, what keyword generated the visit plus geolocation data.

This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

_utmv Cookie Google __utmv Cookie lasts “forever”. It is a persistent cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the   __utmz cookie to improve cookie targeting capabilities.

 

Enabling/Disabling Cookies

Most browsers automatically accept cookies. You have the ability to accept or decline cookies or request that you be warned when a website is trying to install a cookie. This can be done by modifying the settings in your browser. Please note that disabling cookies may affect the functionality of some parts of this website.

For more information about managing cookies and how to stop cookies being installed visit http://www.allaboutcookies.org/manage-cookies/

Contact information

If you have any queries in relation to this policy, please contact us at gdpr@pkf.ie

 

We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers